How Amazon puts misinformation on your reading list | John Naughton | The Guardian

Algorithms routinely come up with ‘recommendations’ for anti-vax ‘bestsellers’ or juices that cure cancerIt’s a truism that we live in a “digital age”. It would be more accurate to say that we live in an algorithmically curated era – that is, a period when many of our choices and perceptions are shaped by machine-learning algorithms that nudge us in directions favoured by those who employ the programmers who write the necessary code.A good way of describing them would be as recommender engines. They monitor your digital trail and note what interests you – as evidenced by what you’ve browsed or purchased online. Amazon, for example, regularly offers me suggestions for items that are “based on your browsing history”. It also shows me a list of what people who purchased the item I’m considering also bought. YouTube’s engine notes what kinds of videos I have watched – and logs how much of each I have watched before clicking onwards – and then presents on the right-hand side of the screen an endlessly-scrolling list of videos that might interest me based on what I’ve just watched. Continue reading…

Algorithms routinely come up with ‘recommendations’ for anti-vax ‘bestsellers’ or juices that cure cancer

It’s a truism that we live in a “digital age”. It would be more accurate to say that we live in an algorithmically curated era – that is, a period when many of our choices and perceptions are shaped by machine-learning algorithms that nudge us in directions favoured by those who employ the programmers who write the necessary code.

A good way of describing them would be as recommender engines. They monitor your digital trail and note what interests you – as evidenced by what you’ve browsed or purchased online. Amazon, for example, regularly offers me suggestions for items that are “based on your browsing history”. It also shows me a list of what people who purchased the item I’m considering also bought. YouTube’s engine notes what kinds of videos I have watched – and logs how much of each I have watched before clicking onwards – and then presents on the right-hand side of the screen an endlessly-scrolling list of videos that might interest me based on what I’ve just watched.

Continue reading…


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