Beer brand and leather store unwittingly named after Māori word for ‘pubic hair’ | The Guardian

Canada’s Hell’s Basement and a shop in Wellington both thought the word ‘huruhuru’ meant ‘feather’ – they were wrongA Canadian brewery and a leather store in New Zealand have found themselves in a hairy situation after using te reo Māori to unwittingly name their respective brands after pubic hair.Canadian brewery, Hell’s Basement, called its New Zealand Pale Ale Huruhuru, while a shop in the New Zealand capital, Wellington, gave its entire outlet the name.“Some people call it appreciation, I call it appropriation,” te reo Māori exponent and TV personality Te Hamua Nikora said on Facebook, after explaining that most Māori would use the word “huruhuru” as a reference to pubic hair. Related: ‘Hello, death’: Coca-Cola mixes English and Māori on vending machine Continue reading…

Canada’s Hell’s Basement and a shop in Wellington both thought the word ‘huruhuru’ meant ‘feather’ – they were wrong

A Canadian brewery and a leather store in New Zealand have found themselves in a hairy situation after using te reo Māori to unwittingly name their respective brands after pubic hair.

Canadian brewery, Hell’s Basement, called its New Zealand Pale Ale Huruhuru, while a shop in the New Zealand capital, Wellington, gave its entire outlet the name.

“Some people call it appreciation, I call it appropriation,” te reo Māori exponent and TV personality Te Hamua Nikora said on Facebook, after explaining that most Māori would use the word “huruhuru” as a reference to pubic hair.

Related: ‘Hello, death’: Coca-Cola mixes English and Māori on vending machine

Continue reading…


Are you Citizen-Journalist Material?

Have a tip or scoop? Do you have info about corruption that needs to be investigated and responsibly exposed ? Get in touch securely via WhatsApp at +44 7771 927378 | Signal at +447766 098270


Receive Exclusives, Features & News Updates

Subscribe



What Are
Geo-Poli-
Cyber™ Risks?

What Is Geo-Poli-Cyber™?

MLi Group created the terms Poli-Cyber™ and Geo-Poli-Cyber™ (GPC™) in 2012 and 2013 based on the philosophy that if you cannot identify and name the threat, you cannot mitigate that threat.

Geo-Poli-Cyber™ attacks are political, ideological, terrorist, extremist, ‘religious’, and/or geo-politically motivated.

More Sinister Than Financial Motivations

Geo-Poli-Cyber™ attacks are significantly different from financially motivated cyber-attacks in damage, scale, magnitude as well as in risk mitigation strategies and solutions.

Click to read more